Universal Genève Square “Beaded Bezel” Ref. 543717 (Circa 1970s)

WHY WE CURATED IT:
A square, beaded bezel beauty from the 70s quartz era when UG was in “if you can’t beat them, join them” mode. Ironically, it was quartz that ultimately led to the brand’s downfall after an illustrious 100-year history. Quartz UGs are therefore as significant as earlier mechanical counterparts as time capsules of an upper echelon Swiss brand struggling to find its way. Perhaps even more so due to their relative rarity from a short production period. UG’s unwavering attention to high-end finishing remained clear with the unique hand-crafted beaded bezel on this exquisite piece. Followers will know our undying love for UG, now on the verge of resurgence under Breitling. Beyond hyped models like Polerouters/Tri-Compax are dressy treasures like this, waiting to be discovered at amazing value.

CONDITION:
8.5/10 with little to no visible signs of use, except for two scratches on the crystal at 10:30 and 4:30. Overall the case appears untouched with crisp, sharp finishing and details with no signs of refinishing. Original signed crown. Caseback still has the original sticker. Dial, markers and hands are clean. New aftermarket strap and buckle. Movement in excellent condition and quartz-accurate.

DIMENSIONS:
24.7mm width excl. crown
29.6mm length incl. lugs
6.1mm thickness
13mm lug width
Visual dial width ~19mm
Wrist in photos is 15.8cm in circumference

CRYSTAL:
Mineral glass

CASE:
Stainless steel, gold-plated

CASEBACK:
Snap-in

WATER RESISTANCE:
Assumed none, per vintage watches

STRAP:
Aftermarket semi-gloss black croc-embossed leather, aftermarket buckle (10mm)

CALIBRE:
Universal Geneve Cal. 1-43, 2-hander quartz

COMES WITH:
Watch, strap, buckle

TERMS OF SALE:
Please see our stories Highlight entitled “Terms” on our Instagram profile. Thanks!