My First Vintage X Next Vintage
Exaequo Softwatch “Dali” 3rd Series Black Gilt (circa 1990s)
Exaequo Softwatch “Dali” 3rd Series Black Gilt (circa 1990s)
WHY WE CURATED IT:
At first glance this seems like a Cartier Crash alternative, but it’s really its own thing with its own origin story, earning a cult following and becoming a bit of a cultural phenomenon. First launched in 1990 by Swiss brand Exaequo, it was a nod to the soft melting clocks in Salvador Dali’s paintings. As the iterations progressed, the brand got bolder and printed Dali’s signature on the dial, which was both the company’s downfall and the one move that inadvertently accounts for much of its collectability. Not surprisingly, the estate of Dali sued the company, leading to its closure. The version here is a 3rd Series with said coveted Dali signature, a much friendlier caseback for movement access, and in a smaller more wearable size. Superbly cohesive in details for an affordable watch; just check out the buckle and strap tail. A super fun, solidly built, discontinued collectible, never to be repeated exactly this way due to legalities. A unique experience of wearable art and a real conversation starter.
CONDITION:
9/10 with hardly any signs of use. Dial, printing, indices pristine. Hands and crystal show minimal signs of age. All-original including the original strap and buckle… used but in very good condition. Movement in excellent health and is quartz-accurate.
DIMENSIONS:
26mm width (widest point)
40mm case length
7.5mm thickness (thickest point)
14mm lug width
Visual dial width ~18mm (widest point)
Wrist in photos is 15.8cm in circumference
CRYSTAL:
Sapphire
CASE:
Steel, gold-plated
CASEBACK:
Screws on caseback
WATER RESISTANCE:
Assumed none, as per vintage watches
STRAP:
Original black croc-embossed leather with original pin buckle (12mm)
CALIBRE:
Ronda 751, Swiss two-hander quartz
COMES WITH:
Watch, original strap and buckle
PRICE:
MYR6,500
TERMS OF SALE:
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